Learning Course: Sales Effectiveness
Learning Course:
Sales Effectiveness
Take the guesswork out of sales
and become the only choice.
Take the guesswork
out of sales
and become
the only choice.
Go from wondering if you’ll win the deal to knowing you’ll win the deal.
Stop order-taking and start solution selling today.
SALES Effectiveness
When it comes to the sales process, hope is not a strategy.
Did you know that over half of salespeople miss their annual quota?
Why? Because salespeople who don’t have the right habits in motion will always lose out to the salespeople who do.
- Attract more referrals and more of the right kinds of prospects
- Increase pipeline velocity and win ratio
- Knock every prospect interaction out of the park
- Overcome objections like a pro
- Master conversations by asking the right kinds of questions
- Build stronger relationships with the right tools and increased confidence
"I’ve been through tons of training, but this goes beyond theory and into practice."
“I’ve been through TONS of training, but this goes beyond theory into practice. I liked how the lead-in was an entertaining book that introduced all the main points…the rest was deeper dives and reinforcement that really sticks with you.”
– Jeff, Sales Executive
With Butler Street’s online sales training, Sales Effectiveness, sales teams get clear guidance and built-in practice of understanding prospects, communicating value, and driving better results.
Don’t believe us? Listen to the difference.
Before Butler Street
AFTER Butler Street
SALES Effectiveness
Sales Effectiveness
Built for salespeople,
by the industry’s top sales leaders.
Butler Street’s online sales training, Sales Effectiveness eLearning, gives salespeople everything they need to acquire new logos today, while building a healthy pipeline for tomorrow.
Salespeople turn to our Sales Effectiveness course when they want to...
- Incorporate more structure and discipline into their role
- Enhance the quality of their questions to help prospects understand their needs in a new or different way
- Master cold calling, voicemails, email outreach, and social selling
- Communicate value and differentiate from the competition more effectively
- Master prospect conversations so they can stop order-taking and start solution selling
- Overcome objections and get out of the pricing discussion
- Shorten sales cycles, attract the right kinds of prospects, and close more deals
- Expand within existing clients and strengthen loyalty and retention
eLearning participants learn 5x more material without increasing time spent in training.
Companies who invest in eLearning achieve at least 18% boost in employee engagement.
Every dollar our customers have spent on eLearning has resulted in an average of $30 of productivity gain.
Sales Effectiveness Course Details
After taking this course, things will shift…
No more wondering if you’ll win. Learn how to build habits that systematically build a sustainable pipeline, move prospects through the funnel faster, drive referrals, and exceed quotas, affirming you will win.
No more generic elevator pitches that fall flat. Learn how to stand out from competitors, tailor our 3-part formula for building value propositions, and consistently deliver more resonant points of differentiation.
No more awkward sales conversations. Learn how to have purposeful conversations, how to ask effective questions, and how to overcome and re-frame objections as a request for more information to explore prospect concerns with curiosity.
Stop assuming, start understanding. Learn how to build true connection with prospects by asking effective questions and listening with the goal of understanding.
Stop getting stumped by prospect objections. Learn how to re-frame objections as a request for more information and explore prospect concerns with curiosity.
No more single-channel sales outreach that falls flat. Learn how to get noticed by prospects through your personal brand AND drive greater pipeline velocity through a multi-channel approach of social media, email, phone, voicemail, and direct mail.
What’s included
- Full access to interactive modules and ongoing enhancements
- Supporting worksheets and templates
- Knowledge checks, assessments, and reports
- Short, digestible sections accessible anytime, anywhere
- Managers can monitor progress and export reports that show status and scores
- Progress tracker for learners
- Call planning play book for a clear and successful call process
- Three-part formula for building value propositions that Captivate, Differentiate and Validate your solutions
- Techniques to elevate your outreach communications (emails, calls, voicemail, and social media)
- Utilizing AI for efficiency and results
- SIGN toolkit to enhance your questions in sales communications
FAQs
Is it interactive? Yes, our programs include engaging activities to reinforce and assess knowledge as well as exercises walking the learner through the process of applying new skills to current work scenarios.
How much time will it take to complete the eLearning? We recommend scheduling 30 minutes per lesson. Approximate times are included in the full course descriptions.
Can I buy one subscription and share it? Each subscription includes settings, progress tracking, scoring, and an expiration date specific to one learner. It is not permitted to share usernames and passwords with others.
Can I monitor my employees’ progress and see if they are answering the assessments correctly Learners are instructed to reflect on the real-life scenario activities with their managers and our eLearning courses save the answers and scores for assessments. We encourage managers to review lessons with their employees on a regular basis.
Can I take the courses as many times as I want Absolutely! We encourage you to revisit your eLearning program frequently to reinforce your new habits and skills.
Can I restart and continue where I left off if I get interrupted? Yes, our programs are designed with multiple short lessons creating natural breaks and saves your spot so you can always pick up where you left off and work learning into your busy schedule.
Should I buy both the Sales Effectiveness program and the Recruiting Effectiveness program if my person runs a full desk? If you want to grow both their sales and recruiting skills, yes! Each program focuses on specific habits and skills and contains activities with unique, downloadable resources.
"Takeaways will chisel stones into diamonds for us."
“Exceptionally well put together training sessions that were an eye opener for me. With the tools provided and lessons learned, these takeaways will definitely chisel stones into diamonds for us.”
- Sales Manager, International Sales
Ready to get started?
Here’s how it works.
Ready to
get started?
Here’s how it works.
For Individuals
$599
One Subscription, One User
1. Enter your information.
(This email will be your login access.)
2. Checkout.
3. Get immediate access.
For Small Teams
$540/user
10% off for groups of 5-10
1. Enter each of your team member’s information. (Each member’s email will be the login access respectively.)
2. Checkout.
3. Get immediate access.
For Managers
$728
Sales Effectiveness Manager's Guide with One Subscription
1. Enter your information. (This email will be your login and access.)
2. Checkout
3. Get immediate access
For Individuals
$599
One Subscription, One User
1. Enter your information. (This email will be your login access.)
2. Checkout.
3. Get immediate access.
For Small Teams
$540/user
10% off for groups of 5-10
1. Enter each of your team member’s information.
(Each member’s email will be the login access respectively.)
2. Checkout.
3. Get immediate access.
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