It is 6-7x more expensive to acquire a new customer than to retain an existing customer. And on average, existing clients spend up to 67% more than new clients.
That’s why it’s important to make the protection and growth of client relationships everyone’s priority.
The key to sustainable growth is through the clients you already have. Research shows that selling to an existing customer is anywhere from 3-14x easier than selling to a new client. And, increasing customer retention by 5% can increase profits anywhere from 25-95%.
How much revenue is your team leaving on the table?
Did you know?
The probability of selling to an existing customer is 60-70% compared to selling a new prospect at 5-20%.
Research shows that it’s 6-7 times more expensive to sell to new customers than to resell to existing ones.
Stop measuring relationship health based on “guesses” or “gut feelings.” Learn how to structure and quantify the health of client relationships, as well as how to spot and respond to an indicator of client risk.
No more lost accounts due to your client contact leaving their job. Learn how to leverage the 3×3 rule to expand your web of influence within client organizations.
Stop being the partner that’s easiest to replace – Learn how to grow revenue and block the competition out through client expansion.
No more assumptions about what your client wants or needs. Learn how to uncover client needs and priorities by understanding their operating reality.
No more client meetings that feel like a waste of time. Learn how to plan and structure effective client meetings that continually strengthen the client relationship.
Stop order-taking, start partnering. Learn how to diagnose and respond to market forces your clients face and position your business as an irreplaceable partner.
"The interactive, real-life examples helped us use the tools and feel the value right away."
"Butler Street’s Account Management eLearning is great and provides good tools that we’ve easily implemented into our processes. It equipped our team with a systematic approach to account management and how to build true client partnerships. The interactive, real-life examples in the training helped our team use the tools and feel their value right away."
- VP of Sales & Operations, Staffing Firm
That’s why this course has built-in sales AND recruiting modules that help Account Managers establish strong foundational knowledge.