Learning Course: Account Management
Learning Course:
Account Management
Build, retain, and grow client relationships.
It is 6-7x more expensive to acquire a new customer than to retain an existing customer. And on average, existing clients spend up to 67% more than new clients.
That’s why it’s important to make the protection and growth of client relationships everyone’s priority.
Account Management
Account Management
Client expansion is the new acquisition
The key to sustainable growth is through the clients you already have. Research shows that selling to an existing customer is anywhere from 3-14x easier than selling to a new client. And, increasing customer retention by 5% can increase profits anywhere from 25-95%.
How much revenue is your team leaving on the table?
Recognize and reduce risk of client churn.
Strengthen and expand client relationships.
Foster a deep, collaborative working relationship with every client you serve.
Go beyond client satisfaction and create true client loyalty.
ACCOUNT MANAGEMENT TRAINING
ACCOUNT MANAGEMENT TRAINING
Client-facing roles responsible for the management and growth of accounts
leverage Butler Street’s training when they want...
- To uncover growth opportunities within existing accounts
- Consistent temperature checks on client relationships that inform how to navigate and strengthen client retention
- To secure revenue and be an integral part of their client’s business, even when their leadership changes
- To position their business as a strategic partner and not just another third-party vendor
- To learn how to spot and proactively address indicators of client risk
- To add more value to client meetings and create more meaningful interactions for both parties
Did you know?
The probability of selling to an existing customer is 60-70% compared to selling a new prospect at 5-20%.
Research shows that it’s 6-7 times more expensive to sell to new customers than to resell to existing ones.
Account Management Course Details
After taking this course, things will shift.
Stop measuring relationship health based on “guesses” or “gut feelings.” Learn how to structure and quantify the health of client relationships, as well as how to spot and respond to an indicator of client risk.
No more lost accounts due to your client contact leaving their job. Learn how to leverage the 3×3 rule to expand your web of influence within client organizations.
Stop being the partner that’s easiest to replace – Learn how to grow revenue and block the competition out through client expansion.
No more assumptions about what your client wants or needs. Learn how to uncover client needs and priorities by understanding their operating reality.
No more client meetings that feel like a waste of time. Learn how to plan and structure effective client meetings that continually strengthen the client relationship.
Stop order-taking, start partnering. Learn how to diagnose and respond to market forces your clients face and position your business as an irreplaceable partner.
What’s included
- Full access to interactive modules and ongoing enhancements
- Supporting worksheets and templates
- Knowledge checks, assessments, and reports
- Short, digestible sections accessible anytime, anywhere
- Managers can monitor progress and export reports that show status and scores
- Progress tracker for learners
- Market analysis framework to better understand customer’s operating reality
- Meeting and follow-up frameworks for conducting important client meetings to retain and grow
- 3×3 rule to developing, strengthening, and expanding relationships
- Foundation modules from Sales Effectiveness and Recruiting Effectiveness courses
- Key Learning and Final Test
FAQs
Is it interactive? Yes, our programs include engaging activities to reinforce and assess knowledge as well as exercises walking the learner through the process of applying new skills to current work scenarios.
How much time will it take to complete the eLearning? We recommend scheduling 30 minutes per lesson. Approximate times are included in the full course descriptions.
Can I buy one subscription and share it? Each subscription includes settings, progress tracking, scoring, and an expiration date specific to one learner. It is not permitted to share usernames and passwords with others.
Can I monitor my employees’ progress and see if they are answering the assessments correctly Learners are instructed to reflect on the real-life scenario activities with their managers and our eLearning courses save the answers and scores for assessments. We encourage managers to review lessons with their employees on a regular basis.
Can I take the courses as many times as I want Absolutely! We encourage you to revisit your eLearning program frequently to reinforce your new habits and skills.
Can I restart and continue where I left off if I get interrupted? Yes, our programs are designed with multiple short lessons creating natural breaks and saves your spot so you can always pick up where you left off and work learning into your busy schedule.
"The interactive, real-life examples helped us use the tools and feel the value right away."
"Butler Street’s Account Management eLearning is great and provides good tools that we’ve easily implemented into our processes. It equipped our team with a systematic approach to account management and how to build true client partnerships. The interactive, real-life examples in the training helped our team use the tools and feel their value right away."
- VP of Sales & Operations, Staffing Firm
The best Account Managers know how to sell, attract, and retain.
That’s why this course has built-in sales AND recruiting modules that help Account Managers establish strong foundational knowledge.
- Incorporate more structure and discipline into their role
- Build a foundation of habits that helps systematically meet quotas
- Communicate value and differentiate from the competition more effectively
- Master client conversations so they can stop order-taking and start solution selling
- Overcome client and candidate objections like a pro
- To add more value to client meetings and create more meaningful interactions for both parties
Ready to get started?
Here’s how it works.
Ready to
get started?
Here’s how it works.
For Individuals
$679
One subscription, One User
1. Enter your information.
(This email will be your login access.)
2. Checkout.
3. Get immediate access.
For Small Teams
$611/user
10% off for groups of 5-10
1. Enter each of your team member’s information. (Each member’s email will be the login access respectively.)
2. Checkout.
3. Get immediate access.
For Individuals
$679
One subscription, One User
1. Enter your information. (This email will be your login access.)
2. Checkout.
3. Get immediate access.
For Small Teams
$611/user
10% off for groups of 5-10
1. Enter each of your team member’s information.
(Each member’s email will be the login access respectively.)
2. Checkout.
3. Get immediate access.
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